Design Brief

Design Brief

First Name

Last Name

Phone/Mobile

What is your brand's name?

What is your business and what does it do?

What is your mission/vision?

Describe the top three values (adjectives) you want your company to convey (i.e. playfulness, peacefulness, creativity, commitment, integrity, compassion, etc.)?

Do you have existing brand colors or font styles in mind?

Who is your target market?

Who are your main competitors and their websites, if applicable?

What makes you different than competitors? What's your Unique Selling Proposition (USP)?

Do you have examples of other logo designs you like? Why do they appeal to you?

Do you have a slogan or tagline that should be included in the logo?

What type of imagery, if any, would you like to see in the logo?

Are there any images or elements you do NOT want to see?

Do you like any of the following logo styles ?

Mascot and text

Text incorporated with mascot/icon

Theme of logo

Classic or Modern

Mature or Youthful

Playful or Sophisticated

Economical or Luxurious

Geometric or Organic

Types of logo approaches you may like

Wordmarks

Letterform

Pictorial

Abstract

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